The agency business in the international arena is a whole new ball game in today's rapidly changing environment. The players who stand out have broad skills that encompass at least an understanding—if not experience—across what used to be the silos of account management, creative, n-media, planning, new methods of engagement, and the like. Insight into what works locally, what crosses borders, and what needs some adaption is a given. The ones who stand out are those willing to take risks in leading their clients to places they might not have gone otherwise to help them achieve their objectives. These are the agency innovators. In this first annual recognition of individuals at agencies, inter national ist has identified 22 women and men who stand out.
They are the inter national ist's agency innovators 2006