Born: New York
Worked in: New York, London
Describe an innovative idea or business solution of which you are most proud. Media empowerment, or the notion that media should not be a delivery vehicle for messaging; it should intrinsically demonstrate the message through its concept and application.
Why do people see you as an innovator? I believe in the power of new media, and in the necessity of testing and learning to strengthen any communications recommendation.
What is the biggest challenge you face in applying innovative thinking to international projects?Tradition, the path of least resistance and fear are the biggest barriers to innovation.
how would you characterize innovation in the work you do? Working in a profession that is fueled by innovative thinking is a great joy. Effective communications approaches are important to any marketing plan. However, it is the constant conception and execution of new and challenging projects that provides tremendous creative excitement and intellectual fulfillment.