Barbara Kittridge has made the transition from agency executive to marketer and back to the agency side again. In the process, she has proven that integrated communications is critical to solving today’s marketing problems. As both Managing Director and New Business Director of Spark™ Communications, a division of Publicis’ Starcom MediaVest Group, she has been able to welcome five new portfolios of brands to the media agency’s client roster since January. Spark™ can be considered an agency within an agency, yet it may be best described as a responsive full-service, client-centric media specialist company with an entrepreneurial spirit. Spark also stresses a seamlessly integrated approach to digital and traditional media.
And Barbara is putting the emphasis on integrated. It’s a concept she knows well.
Prior to her role at Spark™, Barbara served as Vice President-Integrated Marketing Communications for L'Oreal's Maybelline and Garnier divisions. She was also a top global media executive at Vodafone in the U.K. where she implemented a viral marketing strategy by working with all local markets to customize the company’s global strategic framework. She and her team brought together cross-functional marketing, content, media, communications and PR teams to brainstorm specific initiatives that could be successfully implemented at the local level.
This client-side experience is driving her to innovate at Spark™.