Jasmin Sohrabji has made a lot happen in a very short time. She joined OMD just two years ago when Omnicom’s largest media network had a limited presence in this key, fast-growth market. (Omnicom does have other media companies in India through RK Swamy BBDO, TBWA and Mudra via its relationship with DDB).
Now, OMD is India’s fastest growing media agency according to local sources, and was recently awarded a Grade A by RECMA (The Research Company Evaluating the Media Agency Industry). In addition, new operations have been opened in Delhi, which represents a fourth office after Mumbai, Bengaluru and Chennai. Jasmin Sohrabji has been the catalyst in the agency’s success.
She’s been busy launching a number of noteworthy campaigns this year. Intel’s “Sponsors of Tomorrow” integrated marketing effort made news in its strategy to help consumers choose the best Intel processor to meet their needs. OMD also worked with the Indian division of Johnson & Johnson Vision Care to launch a free WAP application to drive trial for Acuvue® Brand Contact Lenses. According to Sohrabji, “We all are quite excited about creating a first-of-its-kind innovation for them in APAC. This will help other brands of our agency adopt a similar ‘test & learn’ approach to try innovative and emerging media for better engagement with their end customers.”