Malcolm Hanlon, has enjoyed a multi-faceted international career with many postings throughout Asia, as well as London. However, in his current role as CEO of Zenith China, he has built one of the fastest-growing and most-admired media agencies in the Middle Kingdom. Not only is this a significant task, but it an important accomplishment when considering the future of international business and need to effectively use media to connect with the Chinese consumer.
Under Hanlon’s leadership, Zenith China’s revenue has doubled since 2006. The media agency is now also leading the R3 China New Business list that tracks account wins among multinational and local shops. (R3 is an independent consulting firm dedicated to improving marketing performance. Their benchmarking of relationships between agencies and marketers has become a trusted source in China and throughout the world. Principal Greg Paull is part of The Internationalist editorial board.),
RECMA, the research organization that publishes intelligence on the worldwide media agency industry, has also given the company an “A rating” for new business success.