Agency Innovators 2009

This marks the fourth annual feature devoted to showcasing international Agency Innovators, and in a year of economic challenges for many parts of the world, we are delighted to report that there are numerous passionate individuals with innovative ideas who continue to drive growth.

  • Innovators 2013
  • Innovators 2012
  • Innovators 2011
  • Innovators 2010
  • Innovators 2009
  • Innovators 2008
  • Innovators 2007
  • Innovators 2006
  • Celebrate Innovators 2008
  • Celebrate Innovators 2007 & 2006

Malcolm Hanlon, Zenith Media China

Hanlon  CEO, Zenith Media China, Shanghai

Malcolm Hanlon, has enjoyed a multi-faceted international career with many postings throughout Asia, as well as London.  However, in his current role as CEO of Zenith China, he has built one of the fastest-growing and most-admired media agencies in the Middle Kingdom. Not only is this a significant task, but it an important accomplishment when considering the future of international business and need to effectively use media to connect with the Chinese consumer.

Under Hanlon’s leadership, Zenith China’s revenue has doubled since 2006.  The media agency is now also leading the R3 China New Business list that tracks account wins among multinational and local shops. (R3 is an independent consulting firm dedicated to improving marketing performance. Their benchmarking of relationships between agencies and marketers has become a trusted source in China and throughout the world.  Principal Greg Paull is part of The Internationalist editorial board.),

RECMA, the research organization that publishes intelligence on the worldwide media agency industry, has also given the company an “A rating” for new business success.

Sky News

The Internationalist is grateful to SKY NEWS, who has been the exclusive sponsor of Agency Innovator activities since 2007.


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  • Barbara Kittridge, Spark™ Communications
  • Bianca Baltrusch, DAVINCI Selectwork
  • Brandon Starkoff, Starcom Worldwide
  • Daryl Lee, Universal McCann New York
  • Jacqui Seddon, Director, Just Media (an Aegis company), London
  • Jasmin Sohrabji, OMD India
  • Jessica Michaels, mediaedge:cia
  • Joel Bary, LatinMedios.com Inc.,
  • John Harlow, Naked Communications,
  • Lauren Richards, Starcom MediaVest Group Canada,
  • Magnus Wretblad, Global Creative Director, Lowe Brindfors, Stockholm
  • Malcolm Hanlon, Zenith Media China
  • Mark Heap, PHD
  • Michael Fassnacht, Draftfcb
  • Michael Moszynski, CEO, LONDON
  • Rand Han, Bloody Amazing
  • Rodrigo Figueroa Reyes, FiRe Advertainment,
  • Saneel Radia, Denuo
  • Serge Dumont, Omnicom Asia Pacific
  • Thomas Laranjo, Total Media International
  • Tim Andree, President & CEO, Dentsu Holdings USA, Inc.

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