Equal parts analyst and strategist, Michael’s rapid rise from director of customer intelligence to Worldwide Chief Strategy Officer for the Draftfcb network (which currently spans 97 countries with more than 9,600 employees worldwide) validates his beliefs along with his innovative ideas and solutions.
Before coming to Draftfcb, as an entrepreneur he headed Loyalty Matrix, an analytics firm he founded in 2002.
Earlier he had served as vice president of international sales and client services for Netcentives, a pioneer in the customer relationships space. Why do people see you as an innovator? Michael Fassnacht is a pragmatic futurist. He thinks in future tense and brings his “tomorrow ideas” to reality in today’s world. As a data guru, he is responsible for developing multiple new ways to sift data, bringing it to life — and usefulness — for an ever-widening range of clients, marketers, thinkers, agencies and organizations.
He has been a pioneering and pivotal figure in helping develop the equal focus on creativity and accountability at Draftfcb, which is the first global, behavior based, holistic marketing communications organization to operate against a single P&L. Michael is, in effect, a consummate marketer. An expert in data and analytics, he also thoroughly understands the importance of marrying art and science in the marketing world to create organizations capable of insightful creativity linked to practical accountability.