Tom Laranjo has been instrumental in winning accounts for independently-held agency, Total Media, and has caused the London shop to become a true contender in the international arena. In fact, his efforts have enabled the company to grow more quickly in the last 12 months than in the previous year — not a bad statistic given the effects of the current economic downturn. The wins have come in all sectors, but with the strongest emphasis on the travel and financial categories, with which the shop works globally or within EMEA. Laranjo was named to the Total Media Board this year.
An advocate of creating different solutions for different markets, Tom’s success stems from two areas of strength: 1. his amazing drive to become expert in both the field of media and the sectors within which his clients operate, and 2. his ability to work well with media owners as true partners. Clients and media vendors alike cite his willingness to explore innovative ideas and use custom survey tools to better help customers in local markets.
Total Media International is one division of the Total Media Group, which is structured into several areas of specialization — all of which focus on strong customer service and use a proprietary strategic media planning system called the Hothouse process. The company was named in London’s Sunday Times (2007) as one of the 100 Best Small Companies. The 65-person operation is wholly independent, with offices in London and Warwick. Tom Laranjo’s recent business wins have increased the share of international billings in the Total Media portfolio.