With his trio of executive management and leadership roles in the Dentsu organization, one might assume that Tim Andree’s first love was advertising. No, it was basketball.
After graduating from Notre Dame and choosing between the NBA and overseas, Tim’s life was all basketball.
That is, until he decided to pursue his next stage of life off the court. This included positions spanning 13 years at Toyota in both Tokyo and the United States, followed by top marketing roles at Canon U.S.A., BASF and the NBA.
Andree came to Dentsu America in 2006 as the first American CEO of Dentsu’s U.S. operations. Dentsu, the world’s largest, single advertising agency brand, gave him the task of growing its operations in North America; his role soon expanded to also include leading operations in South America. In just two years, Andree has driven record levels of growth and profitability for his division.
This June, Tim Andree was appointed as the first non-Japanese Executive Officer of Dentsu Inc. in the company’s 107-year history, and is now playing an integral role in the company’s plans for globalization.
Dentsu America’s newfound success is directly tied to Tim Andree’s many recent initiatives. The agency’s move from midtown Manhattan to state-of-the-art Tribeca loft space, with neighbors like Bartle Bogle Hegarty, did much to change the company’s perception and increase profitability. His acquisition of Gen-Y focused digital/design group ATTIK and New York-based agency mcgarrybowen factored significantly in the agency’s growth.
Andree consolidated U.S. operations and established a West Coast presence by opening Dentsu America Los Angeles. He also rebranded DCA Advertising as Dentsu America, then renamed Colby and Partners as Dentsu Next. Both moves were designed to better establish the Dentsu brand in America and expand the company's client base to more U.S. companies. He was not shy about recruiting award-winning, top talent from the likes of Ogilvy & Mather, Saatchi and Digitas.
All of these moves worked to drive new business from companies like ExpressJet, Domaine Chandon, RedVines, Famima!! and Bridgestone, and make Dentsu America one of the fastest growing agencies in North America in 2008, based on revenue increases.
At 6-foot-11, Andree refers to himself as "the world's tallest Japanese corporate executive."