Born: Miami, Florida- USA
Key Clients include: HP and Intel
Robert Noyce, co-founder of Intel, once said “Innovation is everything. When you’re on the forefront you can see what the next innovation needs to be.”
Agencies are under constant pressure to innovate; clients demand it. Bob Habeck, Executive Director of Global Accounts for Omnicom Media Group currently oversees two of the Agency’s largest, and more demanding, global client relationships – HP and Intel. These brands are synonymous with innovation – it’s part of their DNA. In his nearly fifteen years at Omnicom and Omnicom Media Group, Bob has continually driven innovative approaches for both clients and Agency.
Michael Dell was once quoted as saying “celebrate for a nanosecond, and then move on” – so by 2008, Bob was ready for a new challenge. And he found it in Intel. He led the winning pitch for their global media business. Intel is a very demanding client and had high expectations for their new agency partner, and in the five years under his leadership the agency has continually delivered. His team introduced a revolutionary approach to digital measurement that has been shared with the ANA, and awarded by the Advertising Research Foundation. These innovative approaches to digital measurement are now being expanded to better measure Intel’s social media efforts.
And under Bob’s leadership, the agency has lead a unique open source approach to integrating Intel’s multiple creative agencies and their global production partner. As a result of all these efforts, the agency has nearly doubled the size of its relationship.
When Bob joined DDB/Omnicom in 1997 he pushed the agency to revolutionize their digital offering. This resulted in the launch of Tribal DDB in October, 1998. Under Bob’s leadership, the agency’s disparate digital offerings were consolidated under a single global brand. Today Tribal DDB is an award winning, global digital agency.
In 2001, Bob was part of the leadership team that pitched for, and won, Dell’s $500mm U.S. business. He evolved their media approach from one that was purely direct and was actually limiting their ability to grow, to one that not only made “Dude, you’re getting a Dell” a household phrase but also helped propel them to the #1 seller of PC’s. By suggesting Dell think about targeting differently and introducing new metrics and buying approaches that enabled the delivery of business volume while maintaining cost efficiency and flexibility, he helped revolutionize how they went to market.
In 2010, Bob’s leadership helped land another major global client for the agency – Hewlett Packard. In the three and a half years since that relationship began, Bob and his teams have driven many innovative approaches across the business – innovation that is not only being scaled globally for HP, but also across the agency. The first of these innovations was applying a proven procurement approach – eSourcing – to negotiating media. eSourcing utilizes online auction environments to drive real-time negotiations. This approach has led to significant improvements in both cost and quality while streamlining Workflow for the agency.
Learn more about Bob Habeck’s ideas and interests, go to www.the-internationalist.com
Bob and his team also developed an ambitious digital roadmap for HP that was designed to better leverage HP data, better monitor HP ad exposures and performance and improve optimization. These efforts have significantly improved performance of HP’s digital marketing efforts, garnered them two invitations to the White House to discuss privacy practices and earned the following recognition from Forrester.
Bob’s impact within the agency includes the talent he has developed under him. He has hired key leaders that bring different perspectives and backgrounds versus those from traditional media agencies. He has surrounded himself with business leaders that have the skill sets required for tomorrow’s agency and to drive global innovation everyday. Because after all, Innovation is Everything!