Founder / Chief Creative Officer David&Goliath
There’s no question that David Angelo defies convention. However, David would attribute his challenger attitude to a simple belief: Everyone has a Goliath. And his full-service, independent creative agency prides itself on tackling Goliath marketing challenges.
David Angelo founded the company in 1999 believing that he could create a distinct agency culture capable of taking on the toughest of marketing goliaths. He has consistently proven that such a culture is indeed possible by “igniting the challenger spirit in all of us that’s capable of overcoming any obstacle.” For him and his teams in both Los Angeles and London, it all stems from “Thinking like a David” or being nimble, resourceful, creative and brave.
This belief system came to life with David&Goliath‘s first client, Kia Motors. Based in Seoul, South Korea and owned by Hyundai Group, the Kia brand grew at a time when most car companies struggled, because David took many successful creative risks.
Now it’s impossible to mention David&Goliath without also citing the Kia hamsters. They have made an indelible connection between today’s younger generation, who are reluctant car purchasers, and the Kia Soul. The hamsters were initially chosen to represent a notion of sameness, or running in place on a hamster wheel, to contrast with how they break out with “A New Way to Roll.” Now they are delightful video stars who are “Totally Transformed” with the latest installment of the 2014 Kia Soul’s evolution.
A sleeker, more sophisticated Soul means that the hamsters have slimmed down for a sexy new look. The latest commercial, set to Lady Gaga's latest single "Applause," recently debuted at the August MTV Video Music Awards which featured Gaga’s first live performance of the new release.
David Angelo started his career in 1989 at DDB New York, later served as VP/ACD at TBWA\Chiat\Day New York, and eventually joined Cliff Freeman & Partners as EVP, Executive Creative Director. Over the years, David has garnered more than 400 of the industry’s most prestigious awards, including Cannes Lions, The One Show Pencils, CLIOs, Effie Awards, and LA’s Entrepreneur of the Year.