It’s said that three little words can make a big difference to someone’s life. Those words for Dimitri Maex are “Sexy Little Numbers,” the title of his 2012 book which explains How to Grow Your Business Using the Data You Already Have. His provocative, yet understated notion of sexy little numbers in a Big Data world, taps into many of the elements currently redefining our changing industry.
According to Maex, “Today marketers have access to more data than ever. We know how to gather data, analyze it and mine it for insights and we will get exponentially better at all of this in the next couple of years. The biggest challenge however remains to ACT upon these insights. How does it change your creative storytelling, your media buys, your macro investment strategy, your marketing and communications plans? How does it really change the customer experience? And how do you scale all of this? These are the big questions tomorrow's successful companies will be able to crack.”
As Managing Director of OgilvyOne, he is expanding the agency’s leadership position in developing and implementing enhanced data, analytics, CRM, creative, and sales enablement solutions. His focus is on meeting clients’ expectations for stronger measurement and accountability systems, especially in the social media space.
Dimitri Maex’s has long been interested in deriving new sources of business value from data-led customer relationships and technology-driven solutions. In 2009, he was celebrated by Fortune Magazine in a profile titled “Revenge of the Nerds” for his econometric skills and business savvy.
He joined initially Ogilvy in 1998 in Brussels to run the analytics capability. In 2001 Dimitri transferred to the London office to become Principal of International Consulting, responsible for developing the consultancy offering for international clients. He also became the head of Ogilvy’s Global Data & Analytics practice.
In 2004 Dimitri moved to San Francisco to work at Cisco’s headquarters where he was responsible for developing Cisco’s advanced analytics department. He returned to Ogilvy to run the Strategy team in New York, which included Ogilvy’s Marketing Strategy, CRM and Analytics capabilities. He took on the management of OgilvyOne in New York in 2011.
Born and raised in Antwerp, Belgium, Dimitri began his career as a financial controller at Kraft Foods, followed by a market analyst for the EU for the alcoholic beverage industry.