Pully Chau is one of the most influential advertising executives in China. She is also one of the earliest and most enduring with 29 years in the country’s fledgling industry. And she may well be among the most recognized of Chinese ad agency leaders with accolades that include: “Top 10 China Chief Executive” (2004); “Outstanding Advertising Woman” (2005); “The Most Influential People in China Brand Building” (2005, 2006, 2007); “China Adman of the Year” (2007); and “Outstanding contribution in three decades of China Advertising” by China Advertising Association (2008).
Today she leads Draftfcb Greater China with offices in Shanghai, Beijing, Qingdao, Hong Kong and Taipei. Her daily mission is to insure that her sprawling region operates as a world-class, performance-driven organization committed to creating brilliant ideas that truly matter to consumers and help change their behavior.
She has expanded mobile, digital & shopper promotions capabilities for the agency and activated robust new business momentum. Her efforts were rewarded as the “2011 ROI Agency of the Year" at the ROI Festival. This year, she was invited to join the Cannes Creative Effectiveness Jury and became Jury President of the China Effie Awards.
Draftfcb, part of the Interpublic Group of Companies, is a behavior-based, holistic marketing communications organization that operates globally against a single P&L. At the heart of its culture is a concept called “Delivering the 6.5 Seconds That Matter,” an operating system that recognizes the brief period of time marketers have to capture consumers’ attention and motivate them to act. Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing and firmly believes there is no way to separate creativity from accountability.
Prior to Draftfcb, Pully Chau was CEO of Saatchi & Saatchi China where for ten years she tripled the agency's revenue and aggressively expanded its digital and integrated capabilities. She also helped the agency win its first Bronze and Silver Lions at Cannes and its first Gold APAC Effie Award.
She previously worked for Ogilvy & Mather, Bozell, BBDO and D'Arcy, where she was Managing Director for Hong Kong and Southern China, and Regional Director for the Procter & Gamble business in Asia Pacific.