Luis Casamayor, President and Chief Creative Officer Jorge A. Plasencia, Chairman & CEO
Independent, cross-cultural agency República is one of the fast-growing agencies in America, according to the 4As, with revenue increases of 40% per year. The Miami-based firm sees its role as helping marketers reach the fast-growing Latin community in the US, while also helping niche Latin brands reach a mainstream audience.
Interestingly República posts “Principles and Foundation” on its website. Their 14th principle may be at the heart of their success within the Hispanic marketing community: “Above All, somos familia. We believe in family, our own families and our República family. Everyone contributes to the vision, goals and purpose of República because this is the purpose of it all: To create something great and share it with the people we love.”
República was founded in 2006 by Luis Casamayor and Jorge A. Plasencia, two friends turned business partners who applied their combined decades of experience in media, advertising and marketing into a company that lives by ethics, trust, loyalty and responsibility — and an agency that fosters creativity as well as results.
Luis began his career in advertising, design and marketing at a young age, launching his own agency – Cosmyk – while still in his twenties. The agency quickly became regarded as one of the most cutting-edge creative and design companies in Miami, with a roster of prestigious clients in Miami, New York, Las Vegas and Latin America.
A former sports, media and entertainment executive, Jorge has enjoyed a career full of successes, from becoming the first director of Hispanic marketing for the Marlins during their 1997 championship season, to serving as an executive at Estefan Enterprises alongside Gloria and Emilio Estefan. He was also intimately involved in the careers of artists Gloria Estefan and Shakira during the Latin music explosion of the late '90s, and went on to leadership roles at Univision Radio – the country's largest radio network serving U.S. Hispanics.
Why the name República? Jorge Plasencia tell the story of how his late father fled Cuba in 1961 for Miami, and worked his way up to a senior position at Republic National Bank-- "the only bank in Miami that would loan money to Cubans on a handshake." República is a tribute to his father's longtime employer.