Alexander Jutkowitz is a content marketing pioneer. As one of today’s leading evangelists for the shift in marketing and communications toward powerful, high quality content, he is responsible through Group SJR for driving content-focused, global communications strategies for a wide array of clients. His work demonstrates that quality content allows brands to deliver authentic narratives that build audiences and drive consumer loyalty.
With an announcement at the Cannes Ad Festival, Group SJR becomes part of a joint content marketing venture that combines global agency, newsroom and social media talent called Truffle Pig. Alexander Jutkowitz has also been appointed as CEO of Truffle Pig.
Group SJR was created to address the challenge of how marketers get, keep and build audiences in a world in which knowledge is social currency. As a digital consultancy specializing in insights, content creation, curation and audience development, SJR works with the world's leading corporations, organizations and institutions to tap, shape and share their knowledge to build brands, explain complex issues, and connect in real-time with influencers, media and consumers.
Jutkowitz has more than 20 years of experience in a wide range of disciplines – from political pollster to digital architect, brand strategist to content creator. He has worked in more than 30 countries around the globe leading communication, marketing and political campaigns for multinational corporations, not-for-profits, governments and trade associations.