She began her digital media career at age 19 when she was hired to write her own column for Tigerbeat.com. After earning a bachelor’s degree in communications from The George Washington University, Caitlin returned to web production at ad agency Concept Farm, blogging as characters from best-selling author James Patterson’s series “Maximum Ride.” Her work has been featured in Patterson’s books and radio spots, as well as in his web and print campaigns.
In 2007, Caitlin transitioned into the world of television, generating content for IVillage and NBC’s “Today” show. She crafted digital extensions for “Today” segments on iVillage.com and produced blogs for Meredith Vieira, Louis Licari and James Patterson, as well as the celebrity chef food blog, “Secret Sauce.”
In 2008, she became Tumblr’s fifth (or sixth, depending on who you ask) employee, consulting on VIP and celebrity bloggers. That same year, Caitlin continued her career in the TV world with a four-year tenure at Lifetime, creating online content for the cable network’s scripted and reality shows, acquired series, and movies on myLifetime.com. Her ideas and executions can be seen on the sites for such hit shows as “Project Runway,” “Army Wives,” “Drop Dead Diva,” “Dance Moms” and over 40 additional programs. She often discovered innovative ways to cross-promote content, such as having over 50 ”Project Runway” designers from all seasons sketch their dream vision for Kate Middleton’s wedding gown to create buzz for the Lifetime Original Movie “William & Kate.” This evolved into a live fashion event on the “Today” show in April 2011 as part of NBC’s Royal Wedding coverage.
Her work as senior producer on “Runway” earned her a Shorty Award nomination (2012), a Webby Award nomination (2010), the Lifetime Television CEO Award (2009) and accolades as Klout’s #2 on the Top 10 Most Influential TV Shows and #1 Top 10 Fashion Week Designers on Twitter for her work on the show’s social media presence (2011).
In 2012 she returned to Concept Farm, creating social media content and digital strategy solutions for clients like Century 21 Department Store, espnW, ESPN, James Patterson, Aruba Tourism and Bowlmor/AMF. Her work on espnW’s “98 Days to Shine” social campaign in 2013 earned her an Ad Age Small Agency Digital Campaign of the Year Award and two Shorty Award nominations (2014).