As President of Digital Investment, Jonathan Schaaf oversees Global Partnerships, Digital Marketplace and Performance Analytics teams across all brands within the Omnicom Media Group. He has been able to structure the kind of partnerships and investments that help Omnicom agencies gain real-time insights, integrate offline and online media, better use new models for cross-channel attribution, while also enabling clients to leverage greater scale. Ultimately, his goal is to drive a higher return on investment back to clients investing in the media, so that Omnicom Media agencies can become stronger business partners to brands.
Given his significant accomplishments for Omnicom and his 17 years of experience with “all things digital”-- from online and traditional media strategy, buying, planning, as well as social media and mobile marketing, Jonathan was recently named to the first Board of Advisors for the IAB’s Digital Video Center of Excellence. This new group of senior brand marketers and top media-buying executives is charged with providing insights and recommendations that will help propel digital video – on all platforms– to become a significant and dynamic medium for marketing and creativity in programming. The group’s guidance is expected to impact initiatives across technology, content, measurement, consumer insights, and even the Digital NewFronts.
Prior to Jonathan’s global roles at Omnicom Media Group, he served as Media Director at Razorfish, VP of Integrated Media at GyroHSR, and Media Director at Beyond Interactive, where he developed integrated media strategies for national and global brands including: JCPenney, Oracle, HP, Compaq, Vodafone, Delta Airlines, and Kelloggs. His advertising career has taken him all over the world.
Jonathan holds an MBA from University of Denver and a B.A. from Lafayette College with a major in Business & Economics and a minor in European History.