Rob Griffin is responsible for driving innovation and integration across the Havas Media Group’s global network. He has been at Havas for 13 years, and began there by focusing on search and analytics. Today his role involves providing strategic guidance and leadership across all maturing areas of digital, as well as more emerging areas like social and mobile. He strives to balance innovation and specialization within a fully integrated agency offering.
A disruptor by nature, he believes that “change is good.” He adds, “Innovation is not a start and stop process, but a mindset, a cultural change, and sustainable view of change. Innovation is no longer an option, but mission critical. As an old boss once said, ’Blow up your legacy business before someone does it for you... Just ask Kodak.’"
He talks proudly of one of his recent projects: “We connected two Havas clients to co-leverage their products for mutual benefit-- both well recognized companies-- one a career opportunities website and the other a financial services company. Job seekers and 401k roll overs go hand in hand. We had to work to custom develop solutions to integrate their two separate sets of content and work streams into a seamless experience. To me this has always been the Holy Grail. Take two clients and find unique symbiotic solutions.”
Uncharacteristically, Rob started his career as a veterinary sciences major and never expected to land in digital. He describes himself as a “digital native who’s too old to be a millennial.” He’s also a Bostonian and die hard Celtics fan.