While there are many conversations today about future models for advertising agencies amid today’s reinvented marketing world, The&Partnership is offering a solution. Andrew Bailey, CEO of The&Partnership North America, describes it as “clients-first” model.
Also defined as “A modern communications agency fueled by the power of '&,'” The&Partnership currently brings together ten disciplines under a single bottom line to give clients a more productive and pain free way of working by providing an independent agency holding company where the majority owners are the founders and partners of the individual businesses.
In just two years, Andrew has tripled the size of the business, added over 100 people, attracted top talent, and led winning pursuits of major accounts.
More people are agreeing that this highly-motivated, nimble entrepreneurial group may indeed be offering a glimpse of what the future of advertising will look like.
Established in 2013 against the backdrop of merger discussions between Omnicom and Publicis, The&Partnership agencies include WPP-backed ad shop Chi & Partners and its media operation M Six, which is also a joint venture with WPP's GroupM; digital and customer relationship management shop Rapier; PR agency Halpern; and social shop The Social Practice. Johnny Hornby, CEO of Chi & Partners, is also global CEO of the group. Andrew Bailey, North American chairman left BBDO's Proximity, one of the world’s largest and most awarded agency networks, to serve as North America CEO.
While Chairman of Proximity North America, Andrew took the agency from invisible to inspirational, developing successful offices across the US and Canada. His ability to navigate the intersection of brand and digital has made him a leading advisor to some of the world's most prominent brands.
Today, The&Partnership employees roughly 1,500 people in offices across North America, Europe and Asia… and plan to keep on growing.