Stephanie Emmanouel was born in Munich, grew up in Athens, and has lived in the US, Germany, Greece, the UK, Singapore and Japan. She’s fluent in Greek, German and English, and has run advertising campaigns in 50+ markets throughout her career. Today, this natural Internationalist is at the forefront of mobile as the General Manager of Connected Customer Marketing at Somo, the privately-held agency that creates mobile solutions for a connected world.
Somo has been mobile-first since its inception in 2009 with a mission is to help its clients increase sales, customer engagement and productivity. The agency’s credo is that the future belongs to those who lead within the connected-customer revolution. Stephanie admits that innovation is one of the key drivers of Somo’s business. She says, “We are a relatively small company-- compared to other network agencies, and being on the forefront of the latest developments helps us win business and create success for our clients.”
She also admits to having the privilege of working with a team of highly motivated and forward-thinking people. “Giving the team the space to innovate has been the foundation for our company's ability to continuously push the boundaries.”
Stephanie acknowledges that mobile is one of the fastest changing industries she has ever come across. She admires Somo’s company values, including "Love Innovation" and "Be Brave." She adds, “In order to be able to innovate in this environment, you have to be risk averse, agile, adaptable and always on. Innovation in the work we do for our clients is reflected in the awards we win on their behalf and the competitive advantage we are able to help them create.”
Stephanie joined Somo in 2012 from Out There Media, where as VP Sales she was responsible for the company’s global sales teams across 11 markets in Asia, the US and Europe. In 2008 she was recruited by Google to set up and run their sales operations from Athens, running multi-territory campaigns for large advertisers across several channels, including search, display, mobile and Google TV.
Stephanie previously worked with Somo’s CEO Nick Hynes when at the IMW Group as a Group Account Director for The Search Works. There, she managed a range of multi-sector clients including P&G, Vodafone, GAP, Kia, Lloyds TSB, Moneysupermarket and Trinity Mirror. Before The Search Works Stephanie held roles at Tradedoubler, Komdat GmbH and Alitalia.
She holds a Master’s Degree in Computing Science from Birkbeck College (University of London) and a Master’s Degree in Communication Studies from the Ludwig-Maximilian-University in Munich, Germany.