Regional Business Development Director,
Few young executives can boast that they have worked on three continents and in roles that have tangible made a difference in results. Born in Cairo, Egypt and raised in New York, Anthony Giordano, currently Regional Business Development Director at MEC in Dubai, has spent a total of 16 years working in Africa, Asia and North America.
He has learned throughout his international experience that it is often office culture, rather than the diversity of national culture, that defines today’s work experience. And Anthony has harnessed this very personal insight to motivate teams and spur new initiatives.
He is passionate about developing simple, actionable paths forward to solve complex questions. One such example is MEC Grassroots, an enabler to Startups—a business segment now booming in the Middle East. Anthony identified a way for MEC to support relevant Startups who can add value through their service to MEC's clients. He then took Grassroots a step further by making it a profitable business to MEC by offering consultancy and strategy services to Startups.
Today he oversees seven divisions of relationship with Nestlé, MEC’s largest regional client. He has set the vision for planning and implementation of the client’s media investment, with a focus on integrated consumer experiences through media.
Currently, he is also part of the WPP Marketing Fellowship, a program for the development of high-caliber management talent. While working in New York as Marketing & Business Development, Director, he was named one of the Forbes 30 Under 30 in Marketing in 2013 when he co-created MEC’s North American pitch process with an emphasis on increased communication, innovation and insight development to raise the agency’s winning percentage.