Group Account Director,
Spring Studios New York
With the rise of consumer consumption of digital content within the beauty category, producing at scale has been a key concern for many marketers. Andrea Palacios has spearheaded a business model that creates the infrastructure necessary to produce beauty content at scale, and with efficiency, while maintaining the high standard required for a beauty brand.
Andrea defines innovation as the ability to spot opportunity in the peaks and troughs of an ever- changing landscape. While Spring Studios’ clients base in centered in beauty, fashion and luxury, she admits that innovation is an integral part of Spring’s offering. “Spring has been developed as a unique ecosystem that provides advertising, content creation, studios (high-end production of photography and film services), event creation and venue for some of New York's key cultural fixtures like Tribeca Film Festival and New York Fashion Week, as well as a private members’ club. Innovation can come about as a result of one of the parts or indeed the sum of the parts.”
A realist, Andrea has come to understand that in a global marketing world, “ownership” can thwart innovation, regardless of geography. She stresses that the greatest challenge to innovation often stems from a retreat to being territorial in the midst of working to embrace innovation and change.
Born in Bangkok, Andrea Palacios is half Thai and half Peruvian. She has lived in India, Hong Kong, Thailand, Taiwan, China, United Kingdom and the United States. Not only does Andrea speak Thai fluently, but she admits to making a mean Tom Yum soup