Managing Director, EMEA,
Since she rejoined MediaCom (where she started her career) in 2011, she’s been instrumental in the incredible success of both the EMEA region and the global network thanks to her incredible work on the agency’s new positioning, global planning process and roll out.
Under Kate’s leadership, new business wins include eBay EMEA (worth $100m) and Danone EMEA consolidation (worth $500m). She also led the Mars planning pitch and the global consolidation of Mars planning into MediaCom in 2015.
This success has been driven by her ability to deploy an entirely new set of planning tools across the global network, helping MediaCom redefine itself as the Content + Connections agency.
Kate worked closely with the Global Chief Strategy Officer, Matthew Mee, – to develop the tools and processes that would enable teams to successfully apply the tools to their client’s business. She led the charge in rolling the systems and training required across more than 80 markets in four languages.
Her tenacity and leadership on this has ensured that the agency’s vision of Content + Connections is a reality in every market and on every account. The use of these tools has been proven to double MediaCom’s effectiveness in new pitches.
Kate’s proven record empowering local teams to win more often and more spectacularly has continued and she has also rolled out MediaCom’s global new business process, WIN, across EMEA, boosting the quality of ideas and presentations and making sure the agency is even more effective in pitches.
This year she is looking for even greater success and her teams have already landed hundreds of millions of dollars of new business from new clients, while also extending or retaining relationships worth hundreds of millions more. Key wins include Sony, Paddypower Betfair and Ryanair.
Her work has driven MediaCom’s EMEA team to the Number 1 ranking in all RECMA measures affected by New Business performance, recognition of strong market and network vitality.
Kate is recognized as a high flier not just at MediaCom but within WPP and was selected for the exclusive X Factor mentorship programme for senior female executives in 2013. She is also a member of the WPP women’s leadership group delivering training for GroupM across EMEA.