Matthias Schrader is CEO of SinnerSchrader, one of Europe’s leading digital agency groups. Since the early 80′s he has specialized in the world of technology and Internet. While the IT industry has experienced much change and development, Matthias has not only been a trendsetter and pioneer through the decades, but continues to be an innovator today in data-driven digital advertising
This fast growing industry so inspired and captivated him that, in conjunction with Oliver Sinner, he founded SinnerSchrader in Hamburg, Germany by combining a marketing business and a software company that both operated under the sinner + schrader name.
The company grew quickly and became profitable—an unusual feat among internet-based companies at that time. The company was then listed on New Market, the technology market segment for the German Stock Exchange.
After the bust of the dot-com bubble, SinnerSchrader one of few technology companies listed on New Market to survive and ultimately thrive. (In a rare move during the downturn, the company gave $20 million back to shareholders.) In late 2004 and 2005, SinnerSchrader returned to profitability, largely due to a rebound in e-commerce projects.
Organic growth and expansion soon followed. In 2009, SinnerSchrader acquired an advertising retargeting company, newtention. It was later re-branded as Next Audience in 2012 and re-focused on advertising data analysis technologies. A SinnerSchrader media agency, Mediaby, was established in 2010. The following year the company acquired a mobile device app developer, Tic-mobile, which was renamed to SinnerSchrader Mobile. The company established a multi-disciplinary marketing communications agency, which originally operated independently as Haasenstein, and then merged into SinnerSchrader in 2013. That year, the company also merged two of its subsidiaries, next commerce and spot-media, to form an e-commerce division called Commerce Plus.
Today SinnerSchrader is the fourth largest digital marketing agency in Germany. The agency provides support for online advertising campaigns, analysis of online user behavior and software or website development, among many other specialized services.
ince 2006, Matthias has been Chairman of the annual NEXT event, which is the leading networking platform and foremost Internet conference for digital Europe.