Born: Africa and raised in many countries
Worked in: London and New York. Married in India, and has traveled the world personally and professionally.
Paul Woolmington is a champion of innovative thinking, a veteran of the marketing, advertising and media business, and a gentleman in the sincerest meaning of the word. His thoughtful objectivity often shapes new directions for our industry, and his particular vision never fails to acknowledge the equilibrium necessary to reinvigorate the old and embrace the new when aspiring to find contemporary marketing solutions.
What role does innovation play in your marketing strategy today? "Conventional wisdom claims that innovation can be judged by the outcome of an end product. But innovation neatly tacked onto the end result leaves an unstable base unable to accommodate ambitious goals. What allows us to carry out our plans to fruition is our innovative process--one that is built to yield strong foundations and foster the most innovative solutions.
- Brillant Misfits: We've taken our model of applying holistic brand and communications solutions to our people: people from different industries and with a variety of viewpoints but the same kind of critical eye to see the big picture in the brightest way
- The process: We understand that true innovation is more than just thinking about some final output, it's about the journey as much as it is the destination.
- Do to think, not think to do: The traditional marketing model is that one must change a consumer's way of thinking in order to incite behavior change. We, on the other hand, are deep in the process of using the methods from cognitive behavioral therapy to advice clients on how they can take advantage of all the interactive and engaging technologies proliferating today to get people to act, and from that action let their thoughts and perceptions change".
Paul Woolmington joined Naked Communications as a founding partner to bring the Naked brand and philosophy to the Americas. In parallel, he was also appointed a global partner in the holding group, which currently has twelve-plus businesses in eight worldwide locations. A 25+ year veteran of the marketing, advertising and media industries, prior to Naked Woolmington founded and served as the Media Kitchen’s Chairman and CEO (Head Chef), leading its charge for media neutrality, creativity, accountability and innovation.
Paul has also held the positions of Worldwide Chief Strategic Officer and President, Media Operations, at Young & Rubicam and the Media Edge. Before joining Y&R and the Media Edge, he was Worldwide Media Director at Ammirati Puris Lintas, based in New York. Working out of the UK, Paul founded 20/20 Media, a specialist communications management and strategy company, which was the first of its kind in Europe.