Agency Innovators 2009

This marks the fourth annual feature devoted to showcasing international Agency Innovators, and in a year of economic challenges for many parts of the world, we are delighted to report that there are numerous passionate individuals with innovative ideas who continue to drive growth.

  • Innovators 2013
  • Innovators 2012
  • Innovators 2011
  • Innovators 2010
  • Innovators 2009
  • Innovators 2008
  • Innovators 2007
  • Innovators 2006
  • Celebrate Innovators 2008
  • Celebrate Innovators 2007 & 2006

Barbara Kittridge, Spark™ Communications

Kittredge  Managing Director, Spark™ Communications, Chicago USA


Barbara Kittridge has made the transition from agency executive to marketer and back to the agency side again.  In the process, she has proven that integrated communications is critical to solving today’s marketing problems.  As both Managing Director and New Business Director of Spark™ Communications, a division of Publicis’ Starcom MediaVest Group, she has been able to welcome five new portfolios of brands to the media agency’s client roster since January.  Spark™ can be considered an agency within an agency, yet it may be best described as a responsive full-service, client-centric media specialist company with an entrepreneurial spirit.  Spark also stresses a seamlessly integrated approach to digital and traditional media. 

And Barbara is putting the emphasis on integrated.  It’s a concept she knows well. 

Prior to her role at Spark™, Barbara served as Vice President-Integrated Marketing Communications for L'Oreal's Maybelline and Garnier divisions.  She was also a top global media executive at Vodafone in the U.K. where she implemented a viral marketing strategy by working with all local markets to customize the company’s global strategic framework. She and her team brought together cross-functional marketing, content, media, communications and PR teams to brainstorm specific initiatives that could be successfully implemented at the local level.

This client-side experience is driving her to innovate at Spark™.

Sky News

The Internationalist is grateful to SKY NEWS, who has been the exclusive sponsor of Agency Innovator activities since 2007.


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  • Barbara Kittridge, Spark™ Communications
  • Bianca Baltrusch, DAVINCI Selectwork
  • Brandon Starkoff, Starcom Worldwide
  • Daryl Lee, Universal McCann New York
  • Jacqui Seddon, Director, Just Media (an Aegis company), London
  • Jasmin Sohrabji, OMD India
  • Jessica Michaels, mediaedge:cia
  • Joel Bary, LatinMedios.com Inc.,
  • John Harlow, Naked Communications,
  • Lauren Richards, Starcom MediaVest Group Canada,
  • Magnus Wretblad, Global Creative Director, Lowe Brindfors, Stockholm
  • Malcolm Hanlon, Zenith Media China
  • Mark Heap, PHD
  • Michael Fassnacht, Draftfcb
  • Michael Moszynski, CEO, LONDON
  • Rand Han, Bloody Amazing
  • Rodrigo Figueroa Reyes, FiRe Advertainment,
  • Saneel Radia, Denuo
  • Serge Dumont, Omnicom Asia Pacific
  • Thomas Laranjo, Total Media International
  • Tim Andree, President & CEO, Dentsu Holdings USA, Inc.

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