Agency Innovators 2009

This marks the fourth annual feature devoted to showcasing international Agency Innovators, and in a year of economic challenges for many parts of the world, we are delighted to report that there are numerous passionate individuals with innovative ideas who continue to drive growth.

  • Innovators 2013
  • Innovators 2012
  • Innovators 2011
  • Innovators 2010
  • Innovators 2009
  • Innovators 2008
  • Innovators 2007
  • Innovators 2006
  • Celebrate Innovators 2008
  • Celebrate Innovators 2007 & 2006

Jacqui Seddon, Director, Just Media (an Aegis company), London

Jacqui-1 Current Clients: Genworth Financial, AMD, Philips

Born: United Kingdom

Worked in: London

In a media-fragmented world, gaining differentiation for a client drives the need for innovation — the glue that knits together the campaign elements so that the final outcome is greater than the sum of its parts. Innovation, however, isn’t necessarily just about finding completely new media channels; it may be about using existing ones to create compelling ways to reach another target. Context, relevancy and environment are key to ensuring that a message reaches the right audience, at the right time, and via the best media channel(s). Media solutions that take inspiration from the message create the best campaigns.

What is the biggest challenge you face in applying innovative thinking to international projects? When working in an international environment, there cannot be a “one size fits all” approach; a single audience definition can ultimately produce completely different media approaches. A combination of audience research, understanding and experience contribute to complex multi-country plans. Although they may adhere to the same strategy, one should not presuppose that the audience behaves in the same way across markets.

Describe an innovative idea or business solution of which you are most proud. Last year I led the team on the launch of the NXP brand (previously Philips Semiconductors). Our goal was to influence high-level decision-makers across Europe, North America and Asia. From the initial planning meeting until introduction, we had six weeks. Yet on the launch date, we had a ticker in New York’s Times Square announcing NXP, supported by a global business plan with all messages coordinated to appear in the same introductory week.

Any other interesting aspects to your international background? I have worked within an international environment for 12 years. No two days have ever been the same since I started, and I doubt they ever will! Planning and buying in an international arena has never been so demanding and complex, but it has also never been so exciting. 

Sky News

The Internationalist is grateful to SKY NEWS, who has been the exclusive sponsor of Agency Innovator activities since 2007.


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  • Barbara Kittridge, Spark™ Communications
  • Bianca Baltrusch, DAVINCI Selectwork
  • Brandon Starkoff, Starcom Worldwide
  • Daryl Lee, Universal McCann New York
  • Jacqui Seddon, Director, Just Media (an Aegis company), London
  • Jasmin Sohrabji, OMD India
  • Jessica Michaels, mediaedge:cia
  • Joel Bary, LatinMedios.com Inc.,
  • John Harlow, Naked Communications,
  • Lauren Richards, Starcom MediaVest Group Canada,
  • Magnus Wretblad, Global Creative Director, Lowe Brindfors, Stockholm
  • Malcolm Hanlon, Zenith Media China
  • Mark Heap, PHD
  • Michael Fassnacht, Draftfcb
  • Michael Moszynski, CEO, LONDON
  • Rand Han, Bloody Amazing
  • Rodrigo Figueroa Reyes, FiRe Advertainment,
  • Saneel Radia, Denuo
  • Serge Dumont, Omnicom Asia Pacific
  • Thomas Laranjo, Total Media International
  • Tim Andree, President & CEO, Dentsu Holdings USA, Inc.

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