Agency Innovators 2009

This marks the fourth annual feature devoted to showcasing international Agency Innovators, and in a year of economic challenges for many parts of the world, we are delighted to report that there are numerous passionate individuals with innovative ideas who continue to drive growth.

  • Innovators 2013
  • Innovators 2012
  • Innovators 2011
  • Innovators 2010
  • Innovators 2009
  • Innovators 2008
  • Innovators 2007
  • Innovators 2006
  • Celebrate Innovators 2008
  • Celebrate Innovators 2007 & 2006

Jasmin Sohrabji, OMD India

Jasmin  Managing Director, OMD India, Mumbai

Jasmin Sohrabji has made a lot happen in a very short time. She joined OMD just two years ago when Omnicom’s largest media network had a limited presence in this key, fast-growth market.  (Omnicom does have other media companies in India through RK Swamy BBDO, TBWA and Mudra via its relationship with DDB).

Now, OMD is India’s fastest growing media agency according to local sources, and was recently awarded a Grade A by RECMA (The Research Company Evaluating the Media Agency Industry). In addition, new operations have been opened in Delhi, which represents a fourth office after Mumbai, Bengaluru and Chennai.  Jasmin Sohrabji has been the catalyst in the agency’s success.

She’s been busy launching a number of noteworthy campaigns this year. Intel’s “Sponsors of Tomorrow” integrated marketing effort made news in its strategy to help consumers choose the best Intel processor to meet their needs.  OMD also worked with the Indian division of Johnson & Johnson Vision Care to launch a free WAP application to drive trial for Acuvue® Brand Contact Lenses. According to Sohrabji, “We all are quite excited about creating a first-of-its-kind innovation for them in APAC. This will help other brands of our agency adopt a similar ‘test & learn’ approach to try innovative and emerging media for better engagement with their end customers.”



Sky News

The Internationalist is grateful to SKY NEWS, who has been the exclusive sponsor of Agency Innovator activities since 2007.


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  • Barbara Kittridge, Spark™ Communications
  • Bianca Baltrusch, DAVINCI Selectwork
  • Brandon Starkoff, Starcom Worldwide
  • Daryl Lee, Universal McCann New York
  • Jacqui Seddon, Director, Just Media (an Aegis company), London
  • Jasmin Sohrabji, OMD India
  • Jessica Michaels, mediaedge:cia
  • Joel Bary, LatinMedios.com Inc.,
  • John Harlow, Naked Communications,
  • Lauren Richards, Starcom MediaVest Group Canada,
  • Magnus Wretblad, Global Creative Director, Lowe Brindfors, Stockholm
  • Malcolm Hanlon, Zenith Media China
  • Mark Heap, PHD
  • Michael Fassnacht, Draftfcb
  • Michael Moszynski, CEO, LONDON
  • Rand Han, Bloody Amazing
  • Rodrigo Figueroa Reyes, FiRe Advertainment,
  • Saneel Radia, Denuo
  • Serge Dumont, Omnicom Asia Pacific
  • Thomas Laranjo, Total Media International
  • Tim Andree, President & CEO, Dentsu Holdings USA, Inc.

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