Agency Innovators 2009

This marks the fourth annual feature devoted to showcasing international Agency Innovators, and in a year of economic challenges for many parts of the world, we are delighted to report that there are numerous passionate individuals with innovative ideas who continue to drive growth.

  • Innovators 2013
  • Innovators 2012
  • Innovators 2011
  • Innovators 2010
  • Innovators 2009
  • Innovators 2008
  • Innovators 2007
  • Innovators 2006
  • Celebrate Innovators 2008
  • Celebrate Innovators 2007 & 2006

Mark Heap, PHD

Heap  Managing Director, Shanghai China

Mark Heap admits that he has come a long way—literally and figuratively—since starting out in the business as a TV buyer in London.  In fact, he’s becoming quite expert on creating ideas for luxury brands in China. 

Just this year, PHD China added jeweler Tiffany & Company to the agency’s client portfolio. 

Heap was then quoted as saying, “China is a dynamic and wealthy market. There is huge opportunity for luxury brands such as Tiffany, which has exciting expansion plans in China. Our job is to expand its strong brand positioning beyond Shanghai and Beijing, and utilize digital media more innovatively, as well as magazines, which are a critical advertising media for luxury brands.”

Yet, he believes that factors as basic as office environment may be just as important as media expertise when it comes to being perceived as an idea-generation company.  And he has taken the risks to prove that very point.

Sky News

The Internationalist is grateful to SKY NEWS, who has been the exclusive sponsor of Agency Innovator activities since 2007.


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  • Brandon Starkoff, Starcom Worldwide
  • Daryl Lee, Universal McCann New York
  • Jacqui Seddon, Director, Just Media (an Aegis company), London
  • Jasmin Sohrabji, OMD India
  • Jessica Michaels, mediaedge:cia
  • Joel Bary, LatinMedios.com Inc.,
  • John Harlow, Naked Communications,
  • Lauren Richards, Starcom MediaVest Group Canada,
  • Magnus Wretblad, Global Creative Director, Lowe Brindfors, Stockholm
  • Malcolm Hanlon, Zenith Media China
  • Mark Heap, PHD
  • Michael Fassnacht, Draftfcb
  • Michael Moszynski, CEO, LONDON
  • Rand Han, Bloody Amazing
  • Rodrigo Figueroa Reyes, FiRe Advertainment,
  • Saneel Radia, Denuo
  • Serge Dumont, Omnicom Asia Pacific
  • Thomas Laranjo, Total Media International
  • Tim Andree, President & CEO, Dentsu Holdings USA, Inc.

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