Agency Innovators 2009

This marks the fourth annual feature devoted to showcasing international Agency Innovators, and in a year of economic challenges for many parts of the world, we are delighted to report that there are numerous passionate individuals with innovative ideas who continue to drive growth.

  • Innovators 2013
  • Innovators 2012
  • Innovators 2011
  • Innovators 2010
  • Innovators 2009
  • Innovators 2008
  • Innovators 2007
  • Innovators 2006
  • Celebrate Innovators 2008
  • Celebrate Innovators 2007 & 2006

Michael Fassnacht, Draftfcb

Fash Worldwide Chief Strategy Officer Characterized by many as a data guru, Michael Fassnacht is a pioneer and one of the leading forces in the democratization of data, i.e., bringing mountains of data into the real world, in real time. As he has long said, “Today’s world of data calls for bringing the ‘geeks’ out of the backroom and into C-level discussions. Data is now the cornerstone of marketing and it works best when correctly married to strategy.”

Equal parts analyst and strategist, Michael’s rapid rise from director of customer intelligence to Worldwide Chief Strategy Officer for the Draftfcb network (which currently spans 97 countries with more than 9,600 employees worldwide) validates his beliefs along with his innovative ideas and solutions. Before coming to Draftfcb, as an entrepreneur he headed Loyalty Matrix, an analytics firm he founded in 2002. 

Earlier he had served as vice president of international sales and client services for Netcentives, a pioneer in the customer relationships space.
Why do people see you as an innovator? Michael Fassnacht is a pragmatic futurist. He thinks in future tense and brings his “tomorrow ideas” to reality in today’s world. As a data guru, he is responsible for developing multiple new ways to sift data, bringing it to life — and usefulness — for an ever-widening range of clients, marketers, thinkers, agencies and organizations. 

He has been a pioneering and pivotal figure in helping develop the equal focus on creativity and accountability at Draftfcb, which is the first global, behavior based, holistic marketing communications organization to operate against a single P&L.
Michael is, in effect, a consummate marketer. An expert in data and analytics, he also thoroughly understands the importance of marrying art and science in the marketing world to create organizations capable of insightful creativity linked to practical accountability.

Sky News

The Internationalist is grateful to SKY NEWS, who has been the exclusive sponsor of Agency Innovator activities since 2007.


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  • Brandon Starkoff, Starcom Worldwide
  • Daryl Lee, Universal McCann New York
  • Jacqui Seddon, Director, Just Media (an Aegis company), London
  • Jasmin Sohrabji, OMD India
  • Jessica Michaels, mediaedge:cia
  • Joel Bary, LatinMedios.com Inc.,
  • John Harlow, Naked Communications,
  • Lauren Richards, Starcom MediaVest Group Canada,
  • Magnus Wretblad, Global Creative Director, Lowe Brindfors, Stockholm
  • Malcolm Hanlon, Zenith Media China
  • Mark Heap, PHD
  • Michael Fassnacht, Draftfcb
  • Michael Moszynski, CEO, LONDON
  • Rand Han, Bloody Amazing
  • Rodrigo Figueroa Reyes, FiRe Advertainment,
  • Saneel Radia, Denuo
  • Serge Dumont, Omnicom Asia Pacific
  • Thomas Laranjo, Total Media International
  • Tim Andree, President & CEO, Dentsu Holdings USA, Inc.

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