Business Director Digital
Jessica Rink’s vision for INNOCEAN Worldwide Europe is to use every possible communication channel in an intelligent and progressive way in order to intensify the connections between brands and people. Perhaps a sweeping statement, but Jessica does not shy away from heady subjects or rigorous actions—whether delivering advice to a group of worldwide publishers in a speech entitled The Era of Consumer Autocracy, or anticipating ways to enable brands to meet the future-- today.
Jessica’s role as Business Director Digital means that she she oversees INNOCEAN‘s European digital marketing for all clients and inspires dedicated teams to produce and implement optimized and fully integrated creative content. She joined INNOCEAN in March and is excited to be part of the company’s evolution of offering digital expertize as an integral part of any creative campaign.
INNOCEAN itself is an interesting agency. Considered to be the force behind the phenomenal growth of Hyundai and Kia—especially in Europe at a time when the car market is considered to be in decline, it is also what many would term an “in house” agency. However, in a complex global world, language may not appropriately translate the true sentiment of INNOCEANS’s definition. The agency is indeed part of the Hyundai Group, which is a Korean business conglomerate or chaebol. The chaebol concept is a long-standing cultural norm in South Korea, where global multinationals like Samsung and LG, as well as Hyundai, operate as tightly-knit family businesses.
‘Jessica was attracted to INNOCEAN after her prior agency interactions with Hyundai and her familiarity with Asia from time spent in Shanghai. Incidentally, INNOCEAN’s name, reflective of the poetics of Asian thinking, refers to an Ocean of Innovation delivered via thought leadership and 360˚ fully integrated—characterized as from “Above the line” to “Space & Design.”
The agency also believes in being open to the world through what it calls West-East thinking or a melding of proven Western marketing and communications practices, combined with high-tech Korean manufacturing, digital/ mobile savvy, and aggressive speed to market. INNOCEAN sees this as a unique mind-set advantage, which it describes as a progressive Korean 'challenger' approach to business combined with Western creativity. According to Jessica, “this fusion business approach unlocks a ‘collective intelligence‘ that resides in a true global network.“ In fact, her organization is Europe represents 250 talented individuals comprising 45 nationalities across 8 European offices.
Jesscia is passionate about exploring solutions to a number of contemporary marketing issues. She’s intrigued by consumers‘ movitations to buy and use new technology—particulary as customers transform from “end-users,“ to “co-creators.“ Plus, as our age of information and content overload makes brand engagement increasingly complex, she’s concerned about building relevance to meet a contemporary consumer’s expectations.
German-born Jessica Rink‘s past agency experience includes roles with MRM Worldwide/McCann, Springer&Jacoby, and die Argonauten. She delivered brand building campaigns and creative communications for clients such as Procter & Gamble, Nestle, Opel, GM, Mercedes Benz, and Hyundai Motor Europe GmbH, now, of course, one of INNOCEAN Worldwide Europe’s core clients.