Karina Wilsher admits that she is motivated by “doing exceptional stuff with exceptional people.” Perhaps that is also the best way to describe Anomaly, an agency that lives up to the very definition of being different.
Since its launch in 2004, Anomaly has combined marketing services with business development and IP as it strives to create true brand solutions. Yes, it works to develop intellectual property for both itself and for its clients, and it may indeed represent the future of agency-client partnerships. However, Karina Wilsher was drawn to Anomaly as both the business model and people were “wickedly smart and ambitious” as the company structured for innovation and multidisciplinary problem solving.
Five years ago, Karina Wilsher became CEO and Partner at Anomaly New York and has been part of the shop’s extraordinary growth and success. And she still feels that they’ve only just begun!
Prior to Anomaly, Karina was the Managing Director of Fallon London, having joined Fallon's Founding Partners in 1999, and successfully grew the agency from creative startup to a Top Ten agency. Under her leadership the agency doubled its revenue, and was awarded Campaign's UK Agency of the Year in 2006 and 2007. Fallon went on to become the most creatively awarded agency in the world (Gunn Report 2008), with creative highlights including a Cannes Grand Prix, a rare D&AD Black Pencil for Cadbury "Gorilla", and international recognition for the agency's Sony Bravia campaign.
Over ten years at Fallon, Karina ran a broad portfolio of the agency's business, from Sony to the BBC. During her time as Head of Client Services, she built one of the strongest Account Management departments in London and went on to develop an agency-wide talent pool with highly diverse skills to position Fallon as a pioneering, front-of-market company.
In London, Karina played a key role in the UK industry, including being part of the Training and Development Exec for Women in Advertising and Communications London (WACL) and being a member of the industry body's Client Services Committee at the Institute of Practitioners of Advertising (IPA).