Keith is the fiercely proud and outspoken leader of the ICUC team—all experts in providing user-generated content moderation and management solutions. ICUC manages, develops and creates online communities for brands and Fortune 500 companies, providing online brand protection, community management and online support services through a team of multilingual content specialists.
Keith Bilous believes in change-- constant change on many levels. He strives to insure that Innovation is integrated within all threads of ICUC’s business strategy by always anticipating and testing new trends in the marketplace, with 100% focus on digital. When he started the company, he anticipated what global businesses would need-- brand protection and safety online. Today he continues to encourage his teams to anticipate next trends, so their clients will be future-ready.
He says, “Without predicting future trends and testing marketing strategy as such, businesses will not grow or develop. Without focusing on innovation as part of marketing or sales functions, development in the marketplace simply won’t happen.”
He also strives to transform the very idea of what a social media company looks, feels and operates like. He says, “I’ve always wanted to radically change the idea of ‘going to work.’ We believe in creating a workplace and a work culture that embodies empowerment and collaboration from around the globe. We want to empower results with our workforce, not manage time. We want to deliver results to our clients, not timesheets. Every day that we come to work we innovate in the way that we work.”
Since founding ICUC, Keith has always practiced within a virtual and remote workplace—rather than within the confines of four walls. ICUC’s 600+ employees have the flexibility of work from home, their local coffee shop or a patio overlooking the ocean. “I wanted to inspire and create something different, while focusing on client success and company results. We practice this transformation of the workplace each and every day. We’re everywhere and anywhere, regardless of what our confines look like.”
He adds, “We want to change the way agencies are perceived, while providing the highest quality of work for our clients. And we’re only just getting started.”