Tej leads the General Electric (GE) global business across 15 worldwide markets. Through his leadership, MEC has activated multi-media campaigns across the globe. From a global and pan regional perspective, Tej has led the award-winning GE Look Ahead native content program with the Economist as well as a launch partnership with Quartz in India. To date, MEC has secured 20 new global content partnerships for GE.
The MEC New York office drives the global management and innovation across all markets. According to Tej, “This hub and spoke system allows us to build deep global content programs that cross borders, and are planned and negotiated here in New York. These are supplemented by local partnerships that really drive business results in market, creating broad reach with local relevance. I’m really proud of the way we have taken the native content advertising approach and scaled it globally for GE, bringing on over 50 partners who create content experiences to tell the GE story. A few years ago, many international markets had never heard of native content.”
Tej’s category experience spans entertainment, B2B, consumer packaged goods, toys/gaming, and more. Most recently, he managed the Hasbro and Nikon accounts at Interpublic Group’s Initiative Media. He possesses a very unique blend of client-side executive marketing management experience combined with integrated media agency expertise across various targets and multiple categories. Tej earned his M.B.A. from UCLA’s Anderson School providing him with strong core business and management foundations. A graduate of Brown University, he has worked in management consulting, and in executive marketing positions for consumer and entertainment companies such as 20th Century Fox, A+E Television Networks, Warner Bros. and Mattel.
His varied background is now paying off for his clients. He says, “I spent most of my career in the entertainment industry, working with new platforms and technologies (3D cinema, streaming video, on demand, mobile video, etc.) to enable storytelling. On the more practical side, I have always been able to link those creative elements with sales and marketing programs that drive brand growth. Bringing that experience to the media agency world has enabled me to help clients think differently about how media can be a strategic partner in innovation, not just a planning/buying partner.”
He believes that innovation is constant improvement and evolution of ideas. “It doesn’t have to be a shiny new fleeting technology, or working with the hottest startup. Rather, it’s taking marketing to new levels – whether it’s in digital, experiential, or global. It’s something that makes customers and audiences in general, stop, think, and be inspired.”