Co-Founder and CEO,
Ars Thanea
A rising digital artist and designer, Piotr Jaworowski’s career can be traced back to his avid interest in gaming as a teenager, when he began to play with digital tools online. In 2006, when he was 18 years old, his work appeared in ads for Nike.
Piotr is the co-founder, CEO and creative force behind Ars Thanea's award-winning CGI and animation work, which garnered a Cannes Lions in 2015. He has developed a unique style that incorporates light. He pushed the limits of available tools and techniques to create dynamic images infused with unparalleled levels of realism and emotion. And he developed a large following in the design and advertising communities. Along his journey, he’s learned the marketing services business, and learned it well. Unlike some of his very talented creative peers in CGI and VR, he has a clear head for business and knows what it takes to produce both beautiful work and a burly bottom line. Clients have faith in him. And staff members stay with Ars Thanea and SYZYGY Warsaw for a long time, proof of his ability to create a supporting and rewarding workplace.
Today, he’s equally proficient in the art and the science of agency management, and equally at home in the studio and the boardroom. He has developed a highly supportive culture of excellence among creatives and digital media professionals alike, created a fearlessly forward-thinking roadmap for serving the burgeoning commercial VR and AR markets, and held himself and others accountable to a financial plan. A very modest man, Piotr says that when doing good work with good colleagues is the first priority, the rest comes easy.
Being Eastern European, living and working in Poland, Piotr and the teams at his two companies don’t come to the table with a built-in reputation for innovation. But that’s changing as Warsaw is gaining credibility as a design capital, and because the SYZYGY digital team has proven it can hold its own against any other digital agency by racking up astounding performance stats for its clients. Increasing, the firm’s Polish heritage is turning into a driver of innovation, as Piotr understands the value of disruptive change and how the old can get swept away by new and amazing ideas—or revisited and repurposed as a highly relevant solution for today.
From their base in Warsaw, Piotr and his team have done work that's in the field in more than 100 countries for such brands as Nike, Discovery Channel, Ubisoft, Nokia, Visa & Nissan to name a few. Early in his career, when he found things that inspired him, Piotr used to share them on Ars Thanea’s blog. Marco Seiler, based in Germany and then the CEO of SYZYGY Group, found the blog and became interested in Ars Thanea work. He could not believe that such a young man was the true author of all the images he admired. Once they met, the connection was instantaneous and a father/son relationship soon evolved.