Agency Innovators 2017

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Aki Spicer

Image001Chief Digital Officer for TBWA\Chiat\Day New York

Aki lives and works at the nexus of consumer culture and technology.

He is forging a post-digital approach: integrated ideation and creative development on all businesses. He has helped expand TBWA\C\D NY’s digital practice including social strategy, content strategy, community management, analytics, as well as a social content creative factory (or "newsroom") approach that serves TBWA’s proprietary Disruption Live methodology for brands like Michelin, McDonald's, NBC Universal and Thomson Reuters. 

Aki has crafted strategy and audience plans for uniquely "millennial" fashion, fun, and food accounts such as H&M, beIN Sports and McDonald's. Currently, Aki is helming a proprietary "Zillennial™" target segmentation for McDonald's — focusing on an evolving new audience of values and behaviors.

Aki joined TBWA from Fallon Worldwide, where he helmed digital strategy for clients such as Cadillac, H&R Block, Cruzan Rum, NBC Universal and Tostino’s Pizza Rolls, and co-taught the first e-Marketing curriculum at University of Minnesota.

Aki has also served as an "Officer of Good" for Planning for Good, an ad hoc organization of 2000+ strategic planners around the globe using social networks to collaborate locally and globally on good causes. Clients serviced include Live Earth, Kiva.org, UNICEF, Still For Japan, SmartGivers, Youth Frontiers and YMCA.

Past Innovators By Year

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INNOVATORS

  • Aki Spicer
  • Andrew Littlewood
  • Andrew Stephens
  • Ann Wool
  • Ben Gaddis
  • Devika Bulchandani
  • Franke Rodriquez
  • Hannah Mirza
  • Helen Lin
  • Imran Ismail
  • Jeff Tan
  • Jenny Biggam
  • Jon Chin
  • Kamran Asghar
  • Kate MacNevin 
  • Malcolm Devoy
  • Marc Keating
  • Marc Maleh
  • Marcio Santoro
  • Martin Albrecht
  • Myles Peacock
  • Nick Barham
  • Sara Bamossy
  • Scott Litman
  • Sean Reardon
  • THE INTERNATIONALIST NAMES 27 AGENCY INNOVATORS
  • Toby Roberts
  • Tyler Murray

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