Partner/President for Ketchum Sports & Entertainment & Ketchum Influencer
Not only does Ann consult with teams and clients to develop strategies that leverage sports and sponsorship investments, but she has worked over the past several years to develop a disciplined approach to Influencer Marketing that has been socialized across all Ketchum offices and teams.
Ketchum Influencer takes an approach to influencer marketing that marries artful storytelling with the science of rigorous analytics. Through Ann’s leadership, this new division has developed a reliable and results-oriented method that taps into the highly-engaged relationships influencers have with their fans to create great content.
She credits her energy of your colleagues as a big factor in driving client success. “Our team is made up of people who love to catch the wave of new trends and create products and services that can be applied to solve client challenges. Over the past couple of years, we’ve created Ketchum Films, Ketchum Influencer, Ketchum Game Plan and Ketchum Sponsorship and Ketchum Sounds.”
Ann joined Ketchum as senior vice president and director of Ketchum Sports Network in 2001 and became a Ketchum partner in 2009. In 2012, Wool was one of 40 professionals profiled by Sports Business Journal in its annual “Game Changers” feature, dedicated to celebrating women who are making an impact in the sports industry. Prior to joining Ketchum, Wool spent 10 years at Edelman, where she played an instrumental role in establishing a sports and sponsorship marketing practice.