Global Head of Partnerships at MediaCom
Hannah is redefining what the media agency is all about. Taking it beyond buying, planning and content and into the consulting and technology partnerships business.
Her vision of a media agency is one that sits at the center of a web of knowledge, has unprecedented contacts in the tech space, expertise in knowing how to apply technology and the partnerships that can make that happen.
This new media agency is all about bringing new technology opportunities to clients, be they from existing vendors or new start-ups, and using them to solve business and marketing challenges. The answers will not just come from traditional media vendors but from innovations and collaborations at the juncture of media, creative, technology and consumers.
But while many may have that dream, Hannah has turned it into reality:
- She has led the development of Launchpad for Mars, the global FMCG brand’s solution for the rapid pace of consumer tech evolution. Launchpad gives MediaCom a key role in identifying the new technology that can help Mars keep on top. By sourcing business challenges from across the Mars and MediaCom family, the programme then works with start-ups and innovators to plug those gaps and create solutions, which can be scaled after successful pilots.
- Internally, she is charged with developing behaviours across the network that encourage experts to have much wider connections and contacts in this area, enabling the agency to maximise the digital opportunities for its clients. She is currently working with the Australian, Polish, French, American and Singapore offices to help them establish innovation consultancy offerings for local clients.
- Externally she acts as a consultant to MediaCom’s biggest clients, guiding them through the technology maze and leading regular trips to shows such as CES and tech hubs such as Silicon Valley that are designed to help marketers understand tech culture and show where opportunities well beyond paid advertising and content distribution could exist. These trips have led to projects in emerging areas of communication such as voice, augmented and virtual reality as well as Internet of Things solutions.
In addition to these achievements, she also manages MediaCom’s strategic digital partnerships working with Google, Facebook, Snapchat, Yahoo and Twitter amongst others, as well as collaborating with Venture Capitalists Firms and Accelerator programs to develop a pipeline for future partnerships.