Senior Partner, Director Business Science and Analytics at MediaCom
Imran has practiced in the many fields of data and analytics and is experienced in data solutions, econometrics and advanced digital analytics. He believes that the humanization of data is what matters most to delivering client solutions, and that great data infrastructure relies on systems thinking, or the belief that everything is connected.
“The world of data is more complex than ever before,” he says.
“One of the challenges I faced was sourcing an advanced solution that allowed for a single source of truth globally. Not all data is equal nor available in a way that delivers near real time insights.
To solve, I designed and built a data management platform that uses technology applications to make cross-country/region data accessible in real time. This led to the building of global effectiveness coefficients that informs any plan linking media performance to business outcomes.”
Born in Karachi, Pakistan, Imran attended Lahore University of Management Sciences where he received his Bachelor of Science degree in Economics. He continued his education in Dallas Texas at Southern Methodist University for his Masters of Science in Operations Research.