SVP, Mobile Stack Lead at Dentsu Aegis Network
A digital native, Jeff is both a thought leader and a change maker who has worked with global brands on three continents and created the world's first responsive facial-recognition campaign for General Motors in Los Angeles.
He attributes his breakthrough thinking to asking, “Why not?” instead of simply “why.” He calls it “being an ideas’ advocate instead of a devil’s advocate.”
Doug Ray, President of Product and Innovation and Jeff’s boss would agree. “Jeff is constantly curious; always seeking new and innovative ways to help clients better connect their brands with people. As an ambassador for ‘mobile-first’, he has personally championed emerging technologies and pioneered new products through a combination of vision, passion and subject-matter expertise. He is a fast-learner and the first to jump in and bring others along the journey to adopt the new.”
A realist about challenges, he says that most difficult part about any global role today is aligning groups across various geographies and backgrounds with local client teams to a find common innovation goal. He adds, “And from a purely logistics standpoint, varying regulations by region and country can make things tricky.” Yet, he has proven that he can succeed.
Born in Sydney, Jeff’s parents are Singaporean and first-generation immigrants to Australia. His wife is Italian, and they have an American-born son. He’s also a true Internationalist in sports with a goal is to run a marathon on every continent. His sixth one will be this year in Africa. (Antarctica will be the last.)