Partner, Regional Client Director, APAC for Ketchum
Jon believes that "grit" plays a very important role in innovative solutions, particularly when working to obtain buy-in from multiple stakeholders. He serves as regional lead for one of Ketchum's largest global packaged goods clients and provides outstanding counsel and relentless commitment to Ketchum's Asia Pacific brand clients.
He has the ability to integrate three critical strengths to build success for his clients: 1) understanding brand communication and social business, 2) building communities, and 3) sensing what makes consumers tick—in terms of how and why they behave, how they spend their money and discovering how brands fit into their lives.
He says, “I’ve been fortunate to have had many opportunities to innovate for brands that I’ve worked with in both design idea-- from conceptualization to execution, and business operationalization—in terms of improving effectiveness and efficiency.
Jon is driven to make a genuine sales impact on his clients’ businesses through the engagement of insightful communication and strategies that meaningfully connect brands with the right channel consumption. He also admits that these goals can be achieved through a spectrum of solutions that may or may not include advertising.
He’s especially proud of how Ketchum became the first agency to deliver an omnichannel training program for SMEs in Singapore – created as a result of knowing the Singapore trend and market conditions. “We worked hand in hand with the government agency to deliver this, which was another first for Singapore. The program was very well received and has continued since.”