Global President and Chief Operating Officer of MRM//McCann
Kate is focused on creating the next level of customer experience on behalf of MRM's clients as she connects and aligns an entire global agency network. She is respected among partners and across every level of the organization due to a relentless dedication and determination.
Kate is responsible for leading all the agency’s business operations globally. She also remains a key leader on McCann Worldgroup’s global General Motors business. Kate’s success comes from more than 25 years of marketing communications experience throughout a wide spectrum of categories. She knows how to build strong brands and deliver award-winning work, and is uniquely skilled at providing the vision necessary to ensure global efficiency, consistency and excellence.
Kate began her career in 1992 in her native Canada working on the Procter & Gamble account at Grey Canada. In 1994 she moved to Cossette Communications Marketing Toronto, where she developed integrated communications solutions for accounts across diverse sectors such as retail, financial services and telecom. It also led to her entry into automotive marketing. In 2004, she was promoted at Cossette to VP, National Business Leader with responsibility for a range of accounts, including General Motors of Canada Ltd, Shoppers Drug Mart, the Ontario Lottery Corporation and Petro-Canada.
In 2006, she joined MacLaren McCann in Toronto, rising in 2009 to become General Manager in charge of the GM Canada business. In the spring of 2012, the Commonwealth//McCann agency was created to handle the consolidated global Chevrolet account, with Kate joining the newly formed Detroit-based unit as Director of Global Operations. In 2014, Kate was promoted to EVP, Executive Director of Global Operations. She was named Global COO for MRM//McCann in 2016, and promoted to Global President in 2017.