Chief Innovation Officer at Stein IAS (Greater Manchester, UK)
Responsible for leading the digital strategies and innovations, Marc has transformed the way the agency does business. He is the author of Mi Interactions - a bespoke process that provides clients with an integrated approach to their marketing strategy-- which has helped Stein IAS become one of the world's leading B2B digital agencies.
When Marc joined Stein IAS (then IAS b2b Marketing), he was tasked with transforming it into the most digitally advanced B2B marketing agency around. Having led the agency to win countless Business Marketing Association digital awards, Social Media Agency of the Year at The Drum Awards, RAR Digital Agency of the Year and BMA Marketing Technology Agency of the year, for Marc it is mission accomplished.
“My role,” says Marc, “is to join the dots when it comes to creating a connected experience for customers and prospects, so that they don’t have to. My peers look to me for direction when it comes to identifying the technologies required to better understand the customer, which is typically in three areas. First, market intelligence platforms that can provide insights to brands. Second, the targeting and nurturing tools to reach and attract those contacts. And, lastly, the performance tracking metrics needed to evaluate campaign success against KPIs, such as lead volume and velocity.”
He adds, “We now have an all-encompassing Brand Biometrics department with data enrichment, predictive analytics and go-to-market planning at the heart of what we do. We spend a lot of time under the hood of our clients’ technology stacks sorting out various technical and systems architecture issues, so sometimes we feel a bit like International Rescue. People like the sound of innovation but often forget – like the best things in life – it requires a lot of hard work and upkeep.”
Marc joined Stein IAS 12 years ago following the sale of his digital marketing agency RiverInteractive to Mediasquare plc. Prior to joining, Marc worked at communications giant IDG, where he was involved in a number of high-profile initiatives including the creation of Web Central, IDG's first UK online Web portal and TheWeb magazine, the first Internet news-stand magazine launched in the UK.