Co-Founder, Managing Partner of Crossmedia
Out of a passion for the strategy side of media, Martin Albrecht, Co-Founder, Managing Partner and Kamran Asghar, Co-Founder, President founded Crossmedia in 2000; it has grown to become a forward-thinking, 100% transparent, highly analytical, totally integrated creative media agency with 160+ employees.
Martin now spends more of his time in his native Germany, where he also launched Touchpoint GmbH, a German pioneer for communications planning and sustainable brand strategy. He has been serving on the board of Crossmedia GmbH in Dusseldorf since 2006 and became one of its shareholders in 2012, responsible for New Business Development and International Media as well as overseeing Crossmedia's analytics division and its social arm, Earnesto.
He began his career at Lintas in Hamburg, when it was Germany's largest advertising agency. Moving on to the media division of DDB in Dusseldorf, Martin managed accounts such as Sony, American Airlines and Foster's beer. In 1997, he joined Ogilvy's media department in New York, mastering the US media landscape on clients like American Express, SAP, and Lufthansa.