Founder & Managing Partner of Equals 3
Scott co-founded Equals 3 when he saw how technologies could help professionals unearth crucial insights from massive amounts of data and convert those insights into strategies. Lucy, the company's proprietary, augmented-reality solution—powered by IBM’s Watson-- carries out tasks quickly with her powerful information-gathering and analytic capabilities-freeing marketers for higher-level problem solving.
Equals 3 is based on an interesting equation: You + Lucy = 3, or “Better than the individual and better than the machine, are the two together.”
Scott recognized that marketers in the digital age “aren’t just swimming in data—they’re drowning in it. There’s just too much, from too many sources, in too many different forms.” He wondered if the latest innovations in artificial intelligence could be forged into tools to help marketers do their jobs better and faster. His musings paid off. AI can indeed improve a marketer’s business life…. With a little help from Lucy.
Scott Litman is an entrepreneur in search of new ways technology can advance the mission of chief marketing officers, advertising, and media agencies. From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing — integrating sales, service, and marketing — Litman and his business partner Dan Mallin have a broad history of building businesses that help clients, including Fortune 1000 marketers and large ad agencies, take advantage of cutting-edge digital transformation.