This marks The Internationalist’s sixth annual Innovators and celebrates 30 men and women from around the global who were nominated by their industry colleagues. According to their peers, the 2011 Innovators are leading lights— champions of multinational strategy, adept at innovative communications, individuals who think about advertising in new ways, and advocates of responsible brand-building. It is an eclectic group and one in which the definition of innovation knows no bounds of geography, age, or title within their organizations—large or small.
If there could be single trend that emerges from such a diversity of people and backgrounds, it is the excitement these Innovators feel for being part of so dramatically a changing world. Shifting consumer behavior, new technologies, an emphasis on effectiveness, and a myriad of media options in our ever-reshaping digital age does not daunt these individuals. They only see opportunities, and in many cases, build the tools to insure the results.